Website Management Companies: 4 Tested Ways They Help!

Published by Algorithmic Global on

Website management companies workstation

Website management companies help you capitalize on the power of search engine optimization (SEO)

No business can afford to ignore their digital presence with the volume of searches done every day throughout the world. Website management companies help keep websites ready for traffic from potential customers searching for your services.

Think of a website as a digital home, where searchers can find out about your company and all you offer. A maintained website helps turn those searchers into customers!

This article will outline what you can expect from website management companies like Algorithmic Global. We specialize in the restoration industry but manage websites for a wide range of professionals, from authors to the cannabis industry.

Why hire website management companies?

Most people don’t realize the crucial role websites play in the lead generation process. Or, if they do, they don’t grasp the utility of website management companies in ensuring the website’s success.

Without website management companies, the responsibility for managing the website usually falls to the owner. Business owners have their slate of daily challenges with running the business, and the digital presence often suffers as a result.

Of course, business owners could hire someone for website management and put them on staff, but most people find hiring website management companies is an easier, cheaper alternative.

Plus, since website management companies specialize in a narrow range of services, they can perform the task better. Who would you rather call when you have a broken toilet, a plumber, or a handyman?

Services offered by website management companies

Website management companies offer a wide range of services, and most include packages for both before and after the website’s launch.

Keeping your digital presence current with new content and new services you offer, all while playing by accepted SEO best practices, is the goal of all quality website management companies.

After all, Google updates their algorithm multiple times per year, sometimes requiring seismic shifts in strategy. Without someone with intimate knowledge of the current climate, your page could lose strength. If you’re not moving forward, you’re going backward.

new website design deskwork

New website

When’s the last time you updated your website? If it’s been longer than a year without anyone getting “under the hood,” you need services offered by website management companies.

Most companies completely update or refresh their website every three years. New copy, updated structure, and current organizational structure are crucial in getting traffic to your website from Google. 

Algorithmic Global has built dozens of websites, all optimized for SEO, with lead times measured in weeks, not months.

Keep website content current

Most business websites have pages describing their offered services. Are your services pages all optimized for Google, with the correct structure and keyword density?

Blogging is an underrated aspect most good website management companies offer as a service. Each blog post is a home for keywords that highlight specific search terms users can use to find your business and increase Google’s chances of sending traffic your way.

Algorithmic Global has packages for weekly, bi-weekly, and monthly content services. Our copywriters have experience writing in dozens of industries. 

An added benefit of consistent content creation offered by website management companies is cross-posting on social media. These posts can boost your traffic on Facebook and Linkedin, creating more lead-generating opportunities.

Tracking leads on three screens

Generating leads

Tracking leads generated by the website isn’t always a straightforward process. 

Website management companies use tracking tags and data provided by Google to tell you which pages–and therefore, keywords–drive the most traffic to your website, and which of those visitors become customers.

The information gathered by an optimized website also helps two other marketing avenues: pay-per-click advertising (for example, on Facebook or Google) and email marketing.

Algorithmic Global is your one-stop shop for all lead generation. A standard package is combining pay-per-click advertising with website management for a true one-two punch!

Website optimization

Most confusion about website management companies comes from website optimization. Most business owners can understand purchasing a new website, content creation, and lead generation. Still, the work required during the ongoing attempt at ranking high on Google’s search results pages isn’t always apparent.

Optimization goes beyond adding new blog posts and ranking keywords. 

Making your site mobile-friendly, reducing page load speeds, and managing both inbound and outbound links are all ongoing tasks–they never end.

Algorithmic Global can take care of all the small details Google flags as issues, putting your pages in the best possible position for success!

generating website content

The Algorithmic Global approach

Not all website management companies are created equal. Some specialize in new websites, and others specialize in lead generation.

Algorithmic Global is a full-service website management company. We offer a variety of packages, all customized to your unique needs and goals. From building new websites to tracking your advertising efforts, our experts are on hand to help you get the most out of your website.

If you are looking for help with any aspect of your website, the Algorithmic Global team can help! Reach out to us via our contact page, and our experienced team will follow up with you and find out how we can work together to make your website start generating leads for you today.

1 Comment

Jenna Breunig · January 8, 2021 at 10:24 pm

This is a nice article! I’m a blogger/designer, so it’s nice to see one of my favorite activities described as “underrated.”

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