Harness the power of logos in restoration marketing and raise your advertising efforts to new heights! Using logos in restoration marketing is a different way of describing the importance of appealing to the logic of your prospective customers with your advertising. This appeal to reason leads to more water damage, Read more…
Learn how pathos in restoration marketing can help take your advertising to the next level! Pathos is a fancy way to describe the appeal to emotion. Pathos in restoration marketing uses these emotions to drive water damage, mold damage, and fire damage leads. A quick example of pathos, to make Read more…
Here’s why using ethos in restoration marketing is a recipe for success! Restoration professionals with a marketing plan put themselves in a position to succeed by creating a consistent pathway for customers to discover their services. Ethos in restoration marketing takes this concept to the next level. Ethos means “character” Read more…
Successful advertising is all about capturing the target market at the right place and at the right time. In our last post, we covered the basics of an AdWords account by addressing the different account levels in Google AdWords. As a quick recap, the levels of AdWords are in this Read more…
Posted By Lukas Hernandez As the job of the owner of I often think about how I am going to scale this business into its full potential. I have gone through many business books that offer different ideas when considering the most optimal way of scaling. To scale, we need Read more…
Posted by Sadie Lulei Life is a little too transparent these days. From an individual to a business, we are at a point where we are able to see through one another. It seems that the general population finds this as a detriment to privacy; however, I find myself grateful Read more…
Posted by Sadie Lulei Unless your job specifically requires handwritten formats, it’s easy to fall out of the style of pen and paper. Especially with blogging, vlogging, and other social media based formats of sharing one’s experiences. However, the art of keeping a journal is different from all other aspects Read more…
Posted by Sadie Lulei
The office space of any business is a crucial consideration in the productivity of the employees. In fact, some of the key considerations in forming a productive workplace overlap with how we take care of plants: lots of light, lots of fresh air, and open space to grow in. As said in Forbes, by Contributor Alan Kohll, “A quality workspace design leads to a less stressful and more productive atmosphere. It’s essential that employers take the physical work environment of their employees into consideration.” Source: forbes.com.
Posted by Lukas Hernandez
When pricing a self-published book we need to consider some important key factors. For starters, if the author is new and does not have an extensive audience then it is important the price is going to gain attention from new fans. The primer goal for a new author is to build their email list and to make sure that many people are buying their book to put them on the map (or at the top of a subcategory on amazon). To get the attention of new fans and to make quick conversions that will help gain reviews the author needs to make sure that the book is priced at a point that won’t make the book seem too cheap but will also make people convert into reading the new hit novel. The issue with many self-published authors is that they want to maximize income for their work and not be patient by building their audience. The sales will come once the author gains an audience because their fans will be waiting for the new release.
Posted by Lukas Hernandez
Last week I was in the mood for a bag of cashews to hold me over until dinner. I decided the most convenient place for me to stop by was the Local 7-11 in Damascus Maryland. As soon as I walked in I was pleasantly surprised by a sign that read “Free Slurpee Day.” You can bet I went and grabbed a small cup and chose the blueberry lemonade flavor. I paid the cashier for the cashews and went on my way to enjoy an interesting mix of a Slurpee and cashews.